Cultural Strategy and Communication
16 North helps organisations communicate through culture, strategy and sound.
How We Think
We start with people, their culture, language and everyday reality. That understanding shapes communication people recognise, trust and remember.
Featured Work
Make the long-running Dutch NIX18 campaign work across the Dutch Caribbean.
Six governments, six islands, three languages and different cultural realities.
One shared campaign, tailored for each island through local insight, multilingual communication, original music and local creative collaboration.
We don’t translate.We code-switch.
We identify cultural risks before they become communication problems.
We define who to reach, what to say and how to make it resonate.
We create campaigns and content that feel relevant to the people they are meant for.
We create and direct music that strengthens campaigns, films and brands.
How We Help
We work directly with brands and institutions, or alongside agencies as a specialist partner.
Behavioral research, data and observation, the evidence before cultural meaning is applied.
Identity, beliefs, norms, codes, behavior and memory shape how evidence is interpreted in context.
Strategy, narrative, creative development and sound turn contextual understanding into work people can experience and remember.
Selected Clients and Collaborations
Selected work with governments, public institutions, agencies and brands.
Selected Work
About 16 North
Cultural Strategy and Communication
Patrick works at the intersection of culture, behaviour, education, sport, music and communication. A multi-platinum songwriter and cultural creative strategist, his approach is grounded in more than twenty years of working with young people, communities, public organisations, artists and creative partners across different cultural settings.
Music Supervision, Sonic Direction and Film Scoring
Multi-platinum producer and composer Salvathore creates original music, sonic identities and film scores for campaigns, artists and international brands. He also provides music supervision and sonic direction, helping shape how music supports the wider creative idea.
Let’s create communication that connects.
culture@sixteennorth.co